The second annual art competition for emerging artists was hosted by ARTDEX, a digital and social destination devoted to breaking down the walls that exist between global artists and art consumers. “Most existing online and offline art competitions are regionally or nationally based, whereas ARTDEX Art Competition offers a global platform with no fees required to enter the competition. Our mission is to empower the 99% of artists around the world that are currently unknown residing in the margin,” said Jenny Park Adam, Founder and CEO of ARTDEX and Christie’s Education alumna.
As she works to achieve product-market fit, Adam sees ARTDEX as a beneficial tool for emerging artists and art students who would need a free platform and digital archive of their portfolios. “Like Instagram for the art world,” she wrote. As her base grows on the ARTDEX platform, she sees art collectors and art professionals becoming involved, including educators and curators. “Like LinkedIn and Facebook for the art world,” as she put it.
Forget bricks and mortar. Online platforms devoted specifically to sharing and buying fine art are increasingly popping up. There’s ARTDEX, which provides collectors, gallerists, dealers, and artists a tool for organizing, archiving, and sharing art.
At ARTDEX, we’re using technology to democratize the art world. The internet and cloud technology is all about connectivity and accessibility, and that’s just what the art world is missing. ARTDEX handles your archival needs with digitizing tools, but more importantly, it gives you a way to create and establish your unique ‘digital identity’ to discover and connect with other artists and art lovers in a global forum.
Jenny Park Adam, founder and CEO of ARTDEX, the art-technology company based in NYC, speaks on what it means to collect art in the digital age, as part of the New Tools of the Trade panel during the 1AN Symposium at Art New York.
“Today, artists put their work on Facebook or Instagram, and it then it shows up in the same feed as a lot of things that are not art,” Jenny Park Adam, CEO and founder at Artdex said. “It’s not the right place to have your work taken seriously.”
Stanford Ignite also offered me an invaluable business network and leadership skills, from which I hope to draw upon in the coming years ahead, as I move forward with realizing the ultimate goal of my ARTDEX venture, which is to transform the entire global art world by merging art and technology on a scale unprecedented.
After completing Stanford Ignite NYC, cohort Jenny Park Adam launched ARTDEX, an online hub for art collectors who seek to share information and expand their social and professional networks. Adam said in a press release, ”The program … offered me an invaluable business network, from which I hope to draw upon in the coming months ahead as I move forward with realizing my ultimate goal: to innovate and transform the global art world by merging together art and technology on a scale unprecedented.”
The most valuable takeaway for me, as a startup founder and venture owner, was the direct and strategic feedback, guidance and mentorship I received from the program’s distinguished leadership team, faculty and venture capital community, in support of my entrepreneurial objective to successfully commercialize and launch my ARTDEX venture with global impact,” said Jenny Park Adam, founder and CEO of ARTDEX, a new social network application for artists and collectors.
Pinterest meets LinkedIn for the art world.
Jenny Park Adam, founder and CEO of ARTDEX, the art-technology company based in NYC, speaks on the influence of technology on today’s art market, including web-based tools to catalog and share your art collection archive with an ever-expanding and global art community, as part of the Merging Art & Technology panel at CONTEXT Art Miami 2014.
Jenny Park Adam, founder and CEO of ARTDEX, the art-technology company based in NYC, speaks about learning new ways to efficiently manage and archive your art collection, both physical and virtual pieces – to enhance your collection and art assets, as part of the Everyone’s A Collector: Let’s Get Digital panel at Art Southampton 2014.
Artdex: Social network for artists and collectors, now in beta, scheduled for fall launch. I met founder Jenny Park Adam at the Forbes event, and found this effort to build a cloud-based online community for people interested in art worth a mention.
The app is a useful tool for any art lover. “ARTDEX is an online social collection management platform that is really not only for the artists and the collectors, but for anybody. That includes the dealers, the galleries, and foundations, universities… anybody who has collections,” said Adam.
“It’s a social networking function in a Pinterest platform that is image based and yet it is very zoomed in for the art community… In ARTDEX it is all about fine art,” said Adam.
“I’m a passionate promoter of the value of technology concerning art preservation and digitization,” says Park Adam. “Many art world professionals have neither the resources to pay for sophisticated software and digital tools, nor the resources to gain coverage in the media. ARTDEX will be especially useful to those art professionals who want a powerful and effective online presence, free of charge.”